You may be asking "what IS that?" but it's really quite genius. I have to give Amos some liver supplements and an antibiotic now but I hate the ingredients in commercial pill hiders. So, I bought some cheap ground beef tonight and rolled out little balls, enough to cover his 4 pills per day and that is them sitting in the freezer on a California Pizza Kitchen box. They are freezing individually so I can just reach in the bag when they're done and pull one out without having to cut off a chunk from a frozen slab.
Much cheaper and healthier than buying something at the pet store and Amos takes these better (I imagine most dogs would) than anything. It's also easy to mold the ground meat over the pills vs before when I was cutting slits in meat chunks.